Communications Specialist/PIO– FT $24.54/Hour –Administration

The position is responsible for developing and implementing effective communication strategies that enhance the Okeechobee County Board of County Commissioners brand, promote services, and engage target audiences. This role involves creating compelling content for various platforms, managing media relations, supporting internal communication efforts, and ensuring consistent messaging across all channels. The Communications Specialist will collaborate closely with County departments to align communication initiatives with organizational goals.

Essential Job Functions:

• Content creation includes developing writing, and editing engaging content for a variety of platforms, including websites, social media, newsletters, press releases, blogs, and marketing materials. Ensure content is on-brand, consistent in style, quality, and tone.
• Media Relations, build and maintain relationships with local and regional media outlets. Draft press releases, media pitches, and manage press coverage to enhance the County’s visibility and reputation.
• Social Media Management creates, schedules, and manages content across social media platforms. Monitor engagement, respond to inquiries, and track performance metrics to improve social media strategies across departments.
• Internal Communications supports internal communication efforts by drafting employee newsletters, internal announcements, and other content to promote organizational culture and initiatives.
• Crisis Communication assists in developing and executing crisis communication plans. Provide timely and accurate information to media, stakeholders, and the public during emergencies. In times of emergency or crisis the Communications Specialist will perform the function of County Public Information Officer reporting to the Incident Commander.
• Collaborate with Departments to create integrated communication planning that aligns with strategic objectives. Monitor and analyze plan performance and adjust strategies as needed.
• Brand Management ensures all communications reflect the County’s brand and values. Maintain brand consistency across all channels and materials.
• Analytics and reporting track, analyze, and report on the effectiveness of communication strategies and campaigns. Use data-driven insights to improve future communication efforts.
• Event Support plans and supports promotional events, including preparing promotional materials, coordinating media coverage, and managing communications during events.
• May serve as an essential worker during declared disasters.
• Performs miscellaneous job duties as assigned by the County Administrator or designee.

Minimum Qualifications:

• Knowledge of journalistic principles & methods.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in using content management systems, social media platforms, and analytics tools including graphic design tools and video creation tools.
• Excellent verbal communication and people skills.
• Ability to work independently and as part of a team.
• Strong project management skills with the ability to manage multiple tasks and meet deadlines.
• Strong critical thinking skills and ability to manage sensitive and confidential information with discretion.
• Ability to understand and follow specific instructions and procedures.
• Understanding of local government procedures and Sunshine Laws. 

Education and Experience 

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 2-4 Years of experience in communications, public relations, or related field.
• 2 years of experience in content creation, media relations, and social media management.
• FEMA basic PIO within 12 months
• Possession of a valid Florida Driver's License.

BOCC Employment Application